Tuesday, 30 May 2017

Acquisition (3/3) - Lookalike Audiences

"This powerful form of social advertising enables you to acquire contacts similar to your best customers by sharing their demographic and/or behavioral data with social platforms such as Facebook and Twitter. 
The social network then identifies additional users that have similar characteristics and allows you to create supertargeted communications

While there are numerous database growth tactics available to marketers today, these three acquisition strategies (SOCIAL LOGIN, SOCIAL ADVERTISING, LOOKALIKE AUDIENCES) can help you increase your targeting abilities while providing an improved acquisition ROI" (Return On Investment). 

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