iReach Insights Press Release
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30th July 2019
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78% of adults in Ireland believe reality TV can have a damaging
impact on mental health
38% watch reality television, with females (49%) being
twice as likely as males (27%) to watch
Women (59%) are twice as likely as men (38%) to believe the relationships on reality TV are faked.
68% agree that Love Island sets impossible physical
goals for viewers
54% adults believe that the relationships developed in Love Island are faked.
The line
between reality and reality TV becomes increasingly blurred, and the success of
popular shows like Love Island has continued to further stereotypes and beauty
ideals. With this in mind, iReach Insights conducted a nationally
representative survey of 1,001 Irish adults on opinions on reality TV and how
it can influence society.
2 in 5
adults (38%) watch reality television, with females (49%) being twice as likely
as males (27%) to watch. Half (51%) of those 18-34 watch reality TV. The most
popular genre of reality TV is cooking shows (24%), followed closely by
lifestyle (20%). Half of reality TV watchers (46%) watch reality TV on a weekly
basis.
1 in 5
(20%) Irish adults believe that Love Island reflects real people, while 1 in 4
(24%) believe it reflects real situations. 18% believe it portrays people
fairly, and 21% think that the people in this year’s Love Island are genuine.
54% adults believe that the relationships developed in Love Island are faked.
Women (59%) are twice as likely as men (38%) to believe the relationships are
faked.
78% of
adults agree that reality TV can have a damaging impact on mental health, while
68% agree that Love Island sets impossible physical goals for viewers. When
asked if respondents felt the need to be more attractive after watching Love
Island, 31% wouldn’t change themselves but said it does make them unhappy with
how they look, 26% said they would try to get in shape, and 6% would consider
plastic surgery.
The most
popular talent reality TV shows were: 1. X Factor (55%), 2. The Voice (42%),
and 3. Ireland’s Got Talent (35%). The shows watched most frequently live
(either every episode or most episodes live) were: 1. Dancing with the Stars
(36%), 2. X Factor (31%), and 3. The Voice (29%).
The most
popular cooking reality TV shows were: 1. The Great British Bake-Off (51%), 2.
MasterChef (48%), and 3. Hell’s Kitchen (30%). The shows watched most
frequently live (either every episode or most episodes live) were: 1. The Great
Irish Bake-Off (36%), 2. The Great British-Bake-Off (34%), and 3. Top Chef
(34%).
About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 18th-25th July and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of participants:
Do you
watch reality TV?
What is
your preferred genre of reality TV to watch?
How
frequently do you watch reality TV?
What
lifestyle/talent/cooking reality TV shows are you familiar with?
What
lifestyle/talent/cooking reality TV shows have you watched?
How
frequently do you watch each of these shows?
Thinking
specifically about Love Island, please state how much you agree or disagree
with each of the following statements.
Did you
ever feel the need to be more attractive after watching reality TV shows like
Love Island?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com
T: 01-214 3740 or email: PR@ireachhq.com
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