57% of Irish adults had planned to watch the Women’s Soccer World Cup however 76% of women still believe there should be more female sports reported in Irish news and media.

iReach Insights Press Release

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8th July 2019

57% of Irish adults had planned to watch the Women’s Soccer World Cup however 76% of women still believe there should be more female sports reported in Irish news and media.

35% of Irish adults watched the Women's Soccer World Cup live

Men are 3 times more likely (23%) than women (7%) to rank Irish TV coverage as being excellent

70% of people believe soccer is a stereotypically male sport

41% of adults watch teh Euro Under 21s Finals, 33% watch Copa America, and 31% watch Africa Cup of Nations

The Women’s Soccer World Cup just wrapped up over the weekend with strong viewership figures,. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on the Women’s Soccer World Cup and plans to watch Soccer Finals worldwide.

 

In terms of other major soccer events, 41% of adults watched games at the Euro Under 21s Finals, 33% watched Copa America matches, and 31% have watched Africa Cup of Nations.

 

35% of Irish adults were planning on watching the Women’s Soccer World Cup Live, however 76% of women believe there should be more female sports reported in Irish news and media, compared to 69% of men. 70% of people believe soccer is a stereotypically male sport. 29% of males play soccer, compared to only 6% of females. When including those who used to play soccer but no longer do, 59% of males have played soccer, compared to only 20% of females.

 

Overall, 55% of people rate events as having quality entertainment, with men being twice as likely (23%) as women (12%) to rank the entertainment as excellent. 39% say Irish TV Pundits are very good or excellent. 48% say Irish TV Coverage is very good or excellent. Men are 3 times more likely (23%) than women (7%) to rank TV coverage as being excellent.

 

Men (48%) are 3 times more likely than women (17%) to watch soccer frequently during the playing season. Adults aged 18-34 are also more likely (34%) to watch frequently, compared to adults 55 and over (28%). 57% of Irish adults watch the Women’s Soccer World Cup, with 35% saying they planned to watch the event live. More men (39%) than women (30%) planned to watch the event live. Additionally, those living in Munster were more likely to watch live (47%), compared to the Dublin and Connacht/Ulster (both 31%) as the next highest watch rates. 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 27th June- 4th July and has a 3% Confidence Interval and 95% Confidence Level.

Questions asked of participants:

How often would you watch soccer during the playing season?

Are you watching (or planning to watch) any of the following Live, Recorded, or Highlights?

How do you rate the event in terms of the following?

Please state how much you agree or disagree with the following statements.

Please select from the list below which kind of sports you think prejudicially are for men and which are for women?

Which of the following sports do you partake in?

Which sport(s) did you used to do when you were younger, but no longer do anymore?

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com