iReach Insights Press Release
93% of the adults in
Ireland go on holiday each year with an average annual spend of over €2,500
generating €9 billion in spend on travel annually.
.
The majority (59%)
has already been to more than 7 different countries.
Average annual spend:
over €2500; Total travel expenses: almost €9 Billion.
Top 5 travel
destinations abroad: 1. Spain (35%), 2. Portugal (18%), 3. England (15%), 4.
Italy (10%), and 5. America (9%).
Top 5 travel
destinations in Ireland: 1. Galway (34%), 2. Kerry (32%), 3. Dublin (24%), 4.
Cork (23%), 5. Mayo (17%).
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The official summer start is the 21st of June. The
long-awaited summer months are no longer too far away. With this in mind, iReach
Insights conducted a nationally representative survey on 1,001 adults in
Ireland on their summer holiday plans and general travel preferences.
This research reveals that 93% of the adults in
Ireland go on holiday at least once a year. As a result of this high travel
rate, the majority (59%) have already been to more than 7 different countries.
Top 5 most travelled destinations are 1. Europe (95%), 2. Ireland (78%), 3.
North America (55%), 4. Asia (26%) and 5. Africa (21%). Furthermore, the
majority of Irish travellers chooses to stay in a hotel (82%). Less popular but
also common accommodations are rented apartments (39%), accommodations of
relatives (22%), Airbnb offers (18%), and rented villa/houses (18%). On average
the adults in Ireland spend over €2500 on holiday each year, with their travel expenses amounting to almost €9 Billion. This is accompanied by 54% feeling an
increased financial pressure when it comes to planning holidays.
With regard to this upcoming summer, 70% of the adults
in Ireland are planning to go on a summer holiday. Among those, the majority
(63%) are going to spend their holiday vacation abroad, only 14% are planning
to stay in Ireland and 23% are considering both.
Top 5 favourite summer destinations abroad are: 1.
Spain (35%), 2. Portugal (18%), 3. England (15%), 4. Italy (10%), and 5.
America (9%). Compared to 2018, America has
increased in popularity and has replaced France from rank 5. Within Ireland, Top 5 travel destinations are: 1. Galway (34%), 2. Kerry (32%), 3. Dublin (24%), 4. Cork (23%), 5. Mayo (17%). In
contrast to last year, Louth is no more among the top 5 travel destinations and
has been replaced by Mayo.
While on summer vacation, most people plan to travel
through Ireland (65%), go to the beach (45%), visit family and friends (45%),
do some house/garden work they normally wouldn’t have time for (21%) or simply
stay at home (12%). 44% will travel with family, 30% with their life partner
and 21% with friends. Only 5% will travel alone.
Furthermore, we asked our participants what they enjoy
about holidays. These are the top 5 activities: 1. Relaxing (77%), 2. Eating out (62%), 3.
Visiting tourist attractions (61%), 4. Break from work (53%), 5. Going to the
beach (44%).
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iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 25th April and the 2nd May and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of participants:
How
many different countries have you travelled to so far?
Where
have you been travelling?
Which
transportation system(s) do you mainly use when holidaying?
Which
accommodation(s) do you stay in?
How
often do you usually go on holidays per year?
Roughly,
how much do you usually spend on holidays each year?
Are
you planning on going on holidays this Summer?
Are
you going to spend your Summer holidays abroad or in Ireland this year?
Where
are you planning to go on holidays this summer?
What
will you do during holidays in Ireland?
Where
in Ireland will you be going?
Do
you feel that there is increased financial pressure when it comes to the summer
and planning holidays?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com
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