Wednesday 29 May 2019

93% of the adults in Ireland go on holiday each year with an average annual spend of over €2,500 generating €9 billion in spend on travel annually.

iReach Insights Press Release

SIGN UP, TAKE PART in our surveys for free and GET REWARDED! iReach Conversations 


29th May 2019

93% of the adults in Ireland go on holiday each year with an average annual spend of over €2,500 generating €9 billion in spend on travel annually.
. 

The majority (59%) has already been to more than 7 different countries.

Average annual spend: over €2500; Total travel expenses: almost €9 Billion.

Top 5 travel destinations abroad: 1. Spain (35%), 2. Portugal (18%), 3. England (15%), 4. Italy (10%), and 5. America (9%). 

Top 5 travel destinations in Ireland: 1. Galway (34%), 2. Kerry (32%), 3. Dublin (24%), 4. Cork (23%), 5. Mayo (17%).
    The official summer start is the 21st of June. The long-awaited summer months are no longer too far away. With this in mind, iReach Insights conducted a nationally representative survey on 1,001 adults in Ireland on their summer holiday plans and general travel preferences.

    This research reveals that 93% of the adults in Ireland go on holiday at least once a year. As a result of this high travel rate, the majority (59%) have already been to more than 7 different countries. Top 5 most travelled destinations are 1. Europe (95%), 2. Ireland (78%), 3. North America (55%), 4. Asia (26%) and 5. Africa (21%). Furthermore, the majority of Irish travellers chooses to stay in a hotel (82%). Less popular but also common accommodations are rented apartments (39%), accommodations of relatives (22%), Airbnb offers (18%), and rented villa/houses (18%). On average the adults in Ireland spend over €2500 on holiday each year, with their travel expenses amounting to almost €9 Billion. This is accompanied by 54% feeling an increased financial pressure when it comes to planning holidays.

    With regard to this upcoming summer, 70% of the adults in Ireland are planning to go on a summer holiday. Among those, the majority (63%) are going to spend their holiday vacation abroad, only 14% are planning to stay in Ireland and 23% are considering both.

    Top 5 favourite summer destinations abroad are: 1. Spain (35%), 2. Portugal (18%), 3. England (15%), 4. Italy (10%), and 5. America (9%).  Compared to 2018, America has increased in popularity and has replaced France from rank 5. Within Ireland, Top 5 travel destinations are: 1. Galway (34%), 2. Kerry (32%), 3. Dublin (24%), 4. Cork (23%), 5. Mayo (17%). In contrast to last year, Louth is no more among the top 5 travel destinations and has been replaced by Mayo.
    While on summer vacation, most people plan to travel through Ireland (65%), go to the beach (45%), visit family and friends (45%), do some house/garden work they normally wouldn’t have time for (21%) or simply stay at home (12%). 44% will travel with family, 30% with their life partner and 21% with friends. Only 5% will travel alone.


    Furthermore, we asked our participants what they enjoy about holidays. These are the top 5 activities:  1. Relaxing (77%), 2. Eating out (62%), 3. Visiting tourist attractions (61%), 4. Break from work (53%), 5. Going to the beach (44%).




    About iReach Insights

    iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 25th April and the 2nd May and has a 3% Confidence Interval and 95% Confidence Level.

    Questions asked of participants:
    How many different countries have you travelled to so far?
    Where have you been travelling?
    Which transportation system(s) do you mainly use when holidaying?
    Which accommodation(s) do you stay in?
    How often do you usually go on holidays per year?
    Roughly, how much do you usually spend on holidays each year?
    Are you planning on going on holidays this Summer?
    Are you going to spend your Summer holidays abroad or in Ireland this year?
    Where are you planning to go on holidays this summer?
    What will you do during holidays in Ireland?
    Where in Ireland will you be going?
    Do you feel that there is increased financial pressure when it comes to the summer and planning holidays?


    iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.


    iReach Managing Director: Oisin Byrne
    T: 01-214 3740 or email: PR@ireachhq.com

    No comments:

    Post a Comment