Wednesday, 19 December 2018

Irish shoppers to spend on average €606 this Christmas

Reach Insights Press Release

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19th December 2018
Irish shoppers to spend on average €606 this Christmas

89% feel some extra financial pressure at Christmas time

42% will attend Christmas mass, a drop of 16% from 2017

With 2018 coming to a close and the holiday season well underway, Christmas is very much at the forefront of our minds. To learn more about Christmas plans and spending in Ireland, iReach has recently conducted a survey of 1001 people.

It is estimated that the average shopper will spend just over 606 over the Christmas period, with an enormous 89% of respondents who say there is extra financial pressure at this time of the year. Similarly, 78% of people believe that they may feel the effects of over-spending during Christmas in January.

The most popular Christmas activities of respondents are Christmas shopping (74%), followed by going to Christmas Markets (40%), office parties (29%) and Christmas Mass at 42%, though Mass attendance has seen a sharp decline of 16% from 2017.

Interestingly Mass attendance in far higher among those aged over 55 (58%) than amongst younger adults (33%). Conversely, a far higher percentage of 18-34 year old’s (17%) go ice-skating over Christmas, compared to just 1% of older adults.

80% of Irish people prefer spending Christmas at home rather than abroad and 61% find that they are more charitable at this time of the year.

Only 26% are planning a night out to celebrate the New Year with more than twice as many people (54%) who will stay in on New Year’s Eve and stay up for the countdown. Just under one in four will commit to making a New Year’s Resolution whilst 56% will try to eat healthier after Christmas.

About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 6th December and the 13th December and has a 3% Confidence Interval and 95% Confidence Level.

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:

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