Thursday, 6 December 2018

Irish shoppers saved a total of €297 million over the Black Friday Weekend

Reach Insights Press Release

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6th December 2018
Irish shoppers saved a total of €297 million over the Black Friday Weekend, with the Average Saving at €122 per person

65% of young adults say it was easy to overspend on Black Friday and Cyber Monday

Nonetheless, 84% estimated they saved up to €200 during the sales

With Black Friday Weekend having come and gone for 2018, iReach has conducted a nationally representative survey of 1001 people which highlights the mixed feelings Irish people have about the ever-growing shopping phenomenon. Of those asked, 51% of respondents shopped over the Black Friday Weekend.

For those who did partake, 84% believe that they saved as much as €200 in the sales with the average saving per person estimated to €122.

In total, it is estimated that Irish shoppers saved an enormous €297 million over Black Friday Weekend.

Black Friday at 72% remains by a large distance the most popular day of the sales weekend to spend money on, with only 27% spending on Cyber Monday. Although this figure is higher as would be expected among younger people at on 34%.

Additionally, 65% of young adults say that it was easy to overspend over the Black Friday Weekend, as only 25% felt that this year’s edition was useful for getting good deals on products.

Unsurprisingly, as has a been the trend over the last number of years, most shopping over Black Friday Weekend was conducted online rather than in-store (25% vs 16%). However, for over 55s in-store shopping remains the more popular option over online (19% vs 13%), whereas for 18-34-year-olds the reverse is true, with 31% shopping online compared to less than half this number, 14% who shop in-store. 56% of those asked believe that shopping in-store on Black Friday is not worth the hassle.

A great deal of scepticism remains around both Black Friday and Cyber Monday, with 43% who say they are nothing special for deals, as well only 22% believing Black Friday offers the lowest in-store prices of the year and just 17% who say that Cyber Monday offers the lowest online prices of the year.

About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 22nd November and the 28th November and has a 3% Confidence Interval and 95% Confidence Level.

 iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne

T: 01-214 3740 or email:

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