🐝88% of individuals believe the Irish government has not worked sufficiently to help save the bees.🐝

iReach Insights Press Release

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88% of individuals believe the Irish government has not worked sufficiently to help save the bees. 38% of people have personally taken measures to help save the bees. Top 3 measures people have taken to help save the bees:  1. Planting different flowers that bees prefer (69%), 2. Reducing the use of pesticides (56%), 3. Telling friends and family about the importance of bees (50%). 75% are aware that bees are threatened with extinction.

Bees are not often thought to be a big contributor to the Irish economy however, it has recently been reported they contribute €53 million to the Irish Economy each year and now they are facing extinction in many areas of Ireland. 75% of individuals are aware that bees are threatened with extinction in Ireland. With this in mind, we conducted a nationally representative survey on 1,000 adults in Ireland to discover how they feel about bees and measure that have been taken to help save the bees. Recent research by Dublin City University and Trinity College Dublin has found that Irish Heather Honey can be compared to New Zealand’s famous Manuka honey. The research showed that Irish heather honey had the highest TPC (Total Phenolic Content) of all the Irish Single Origin honeys and had a higher TPC than Manuka honey. Its more important than ever before to protect our Irish Bees. 88% of individuals feel that the government is not doing enough to help save the bees. There have been some efforts by the government to preserve bees and the Top 3 areas people have noted these efforts is the; 1. Planting flowers in parks (57%), 2. Educating individuals on the importance of bees and what they can do (44%), and 3. Using fewer and less harmful weed killer and pesticides in which make bees sick (40%). Some individuals are interested in saving the bees with 38% of people stating that they have personally taken measures to help save the bees. The Top 3 measures taken by the community are; 1. Planting different flowers that bees prefer (69%), 2. Reducing the use of pesticides to kill weeds or pests (56%), and 3. Telling friends and family about the importance of bees as pollinators (50%). People are interested; however, the efforts have been limited with 62% of people not taking measures to save bees and of that percentage, 18-34 years 68%, 35-54 years 61%, and 55+ years 50%. This is showing older groups are most likely to care for bees. 37% of individuals feel as though bees contribute €1-€10 million and 20% believe that they contribute un €1 million annually to the Irish economy. The National Biodiversity Data Centre reveals that pollinators contribute €53 million to the Irish Economy each year. With 87% of people believing bees contribute to the economy, there are some areas people feel the government must improve on. 72% feel the government must educate more people on the benefits of bees and how they can help, 69% desire the use of fewer and less harmful chemicals to kill weeds and insects, and lastly, 63% want more flowers planted in the park. For more statistics you can visit us at our blog: ireachinsights.blogspot.ie

About iReach Insights iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 28th June and the 4th July and has a 3% Confidence Interval and 95% Confidence Level.   iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND. iReach Managing Director: Oisin Byrne T: 01-214 3740 or email: PR@ireachhq.com