iReach Insights Press Release
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88% of individuals
believe the Irish government has not worked sufficiently to help save the
bees.
38% of people have
personally taken measures to help save the bees.
Top 3 measures people
have taken to help save the bees:
1. Planting different flowers that bees
prefer (69%), 2. Reducing the use of pesticides (56%), 3. Telling friends and
family about the importance of bees (50%).
75% are aware that bees
are threatened with extinction.
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Bees are
not often thought to be a big contributor to the Irish economy however, it
has recently been reported they contribute €53 million to the Irish Economy
each year and now they are facing extinction in many areas of Ireland. 75% of
individuals are aware that bees are threatened with extinction in Ireland.
With this in mind, we conducted a nationally representative survey on 1,000
adults in Ireland to discover how they feel about bees and measure that have
been taken to help save the bees.
 Recent
research by Dublin City University and Trinity College Dublin has found that
Irish Heather Honey can be compared to New Zealand’s famous Manuka honey. The
research showed that Irish heather honey had the highest TPC (Total Phenolic
Content) of all the Irish Single Origin honeys and had a higher TPC than
Manuka honey. Its more important than ever before to protect our Irish Bees.
88% of
individuals feel that the government is not doing enough to help save the
bees. There have been some efforts by the government to preserve bees and the
Top 3 areas people have noted these efforts is the; 1. Planting flowers in
parks (57%), 2. Educating individuals on the importance of bees and what they
can do (44%), and 3. Using fewer and less harmful weed killer and pesticides
in which make bees sick (40%).
Some individuals
are interested in saving the bees with 38% of people stating that they have
personally taken measures to help save the bees. The Top 3 measures taken by
the community are; 1. Planting different flowers that bees prefer (69%), 2. Reducing
the use of pesticides to kill weeds or pests (56%), and 3. Telling friends
and family about the importance of bees as pollinators (50%).
People
are interested; however, the efforts have been limited with 62% of people not
taking measures to save bees and of that percentage, 18-34 years 68%, 35-54
years 61%, and 55+ years 50%. This is showing older groups are most likely to
care for bees.
37% of
individuals feel as though bees contribute €1-€10 million and 20% believe
that they contribute un €1 million annually to the Irish economy. The
National Biodiversity Data Centre reveals that pollinators contribute €53
million to the Irish Economy each year.
With 87%
of people believing bees contribute to the economy, there are some areas
people feel the government must improve on. 72% feel the government must
educate more people on the benefits of bees and how they can help, 69% desire
the use of fewer and less harmful chemicals to kill weeds and insects, and
lastly, 63% want more flowers planted in the park.
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About
iReach Insights
iReach
Insights provides a range of research and market intelligence services in
Ireland and Europe. iReach has built a Consumer Decisions Research Panel of
40,000 members in Ireland, delivering robust research insights. The survey
questions were included in the Nationally Representative iReach Consumer
Decisions Omnibus run between the 28th June and the 4th
July and has a 3% Confidence Interval and 95% Confidence Level.
iReach
Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
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On September third, Market Research Agency I Reach Insights distributed aftereffects of their overview on Irish dispositions to honey bees. Their exploration incorporated a broadly agent review on 1,000 grown-ups in Ireland to find how they feel about honey bees and measures that have been taken to help spare them.
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