Tuesday, 10 September 2019

Adults in Ireland spend over €820 million on their pets each year


iReach Insights Press Release


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                 10th September 2019
      
Adults in Ireland spend over €820 million on their pets each year


Overall 6 in 10 adults (58%) in Ireland own a pet or multiple pets.

    The top three most popular pets in Ireland that adults own are: Dog (68%), Cat (40%), and Fish (13%).

    The biggest drawback for adults owning a pet is the inability to holiday easily with a pet at 57% and initial cost of purchase (37%).


In Ireland over 1.7 million adults have a pet. Over three-quarters of adults (76%) own a pet for companionship and the rest own an animal for emotional support, responsibility, protection or activities they can undertake with their pet. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on how important are pets nowadays.

2 in 5 adults (37%) wouldn’t get a pet due to the high initial cost of purchase, while others wouldn’t due to the cost of food and accessories (28%).

1 in 4 adults (24%) believe the worst type of pet for a neighbour to have is a dog and 22% of adults think a rodent is the worst type of pet a neighbour could have. Luckily only 4% of adults actually have pet rodents.

The average amount adults spend on their pets each month is €40. Dog owners spend an average of €43 a month on their dogs and cat owners spend an average of  €31 a month on their pets. Males tend to spend more on their pets with an average spend of €32 a month and females spend €27 a month.

Overall adults in Ireland spend an average of €68.4 million (approx.)on their pets each month or just over €820m each year.

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 8th-15th August and has a 3% Confidence Interval and 95% Confidence Level.


Questions asked of participants

Do you have a pet (or pets)?
What type of pet (s) do you own?
How much does it cost you per month to own a pet or pets?
What is the worst type of pet for a neighbour to have?
What are the biggest benefits of owning a pet?
What are the biggest drawbacks of owning a pet?


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com


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