iReach Insights Press Release
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23th September 2019
1 in 10 homes in Ireland are using solar energy
Only 1 in 10 adults (10%) have solar energy installed in their home, providing 33% of their energy needs.
The main reasons for installing Solar Panels is reducing energy costs (50%) and helping the environment (50%).
The barriers to installing Solar Panels are cost related, with 40% saying it’s too expensive (40%) and the lack of reward to justify the expenses (26%).
The Irish government has become increasingly focused on exploring energy alternatives, in order to supply the country with safe, sustainable, and renewable energy for cheap. With this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults on opinions on solar energy being used in Ireland.
1 in 10 adults (10%) have solar energy installed in their home. A third (33%) of total energy use is provided by solar energy in these homes. Of those who have installed solar energy at home, the top reasons for deciding to get solar energy were: 1. To reduce energy costs (50%) and 2. It’s better for the environment (50%).
Of those who haven’t installed solar energy at home the top reasons to choose to get solar energy were: 1. It will save me money on my electricity bill (78%), 2. It’s better for the environment (69%) and 3. I want to be sustainable. The top reasons not to get solar energy were: 1. It’s to expensive (40%), 2. There isn’t enough of a reward to justify the expense (26%) and 3. I don’t believe I would benefit from it (18%).
The most adults are familiar with Solar (91%) and Wind (84%) as renewable energy.
Overall, 8 in 10 adults (80%) see Solar power as an efficient and practical form of renewable energy. For the half of adults (54%) Solar power is the best form of renewable energy and 6 in 10 of adults designate Solar power as the future of renewable energy.
About iReach Insights
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 8th-15th August and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of participants:
Do you have solar energy installed in your home?
What percentage of your total energy use is provided by solar energy alone?
Why did you decide to get solar energy?
Would you consider getting solar energy?
Why would you choose to get solar energy?
Why would you choose not to get solar energy?
Which forms of renewable energy are you familiar with?
Which forms of renewable energy would you be interested in?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
T: 01-214 3740 or email: