iReach Insights Press Release
SIGN UP, TAKE PART in our surveys for free and GET REWARDED! http://www.ireachconversations.com
11th November 2019
The
total spend in Ireland on Smart Apps hits
€59 million this year
· 6 in
10 adults (59%) think the progress in Smart App technology offers more
advantages than disadvantages.
· Favourite
free non-games apps for 2019 are WhatsApp (26%), YouTube/Facebook (13%) and
Google maps (12%).
· 74%
think that children should learn in school how to properly choose and use apps.
· 34%
of adults in Ireland use health/fitness applications and 70% of users agree
that these applications are an aid to improve their health and eating behaviour.
A nationally representative survey of 1,000 people
carried out by iReach has found that 96% of smartphone/tablet users in Ireland
use apps. 22% pay for Apps and Downloads
with an average monthly spend of €6.45.
The total spend by all adults in Ireland on Apps
will hit €59 million this year. The top favourite free non-games apps selected
by survey participants for 2019 are WhatsApp (26%), YouTube/Facebook (13%) and Google
maps (12%).
6 in 10 adults (59%) think the progress in app
technology offers more advantages than disadvantages.
34% of adults in
Ireland use health/fitness applications, with step counter / fitness tracking the most frequently
used application by 81%, followed by diet / calorie counter (28%) and heart
rate monitor (18%). 70% of users agree that these
applications are an aid to improve their health and eating behaviour.
The major concerns cited by respondents all relate
to issues of security and privacy, with access to personal data (89%), hackers
(62%), tracking (61%) and privacy breaches (61%). As consequence 74% of adults
agree children should learn in school how to properly choose and use apps.
About iReach Insights
iReach Insights
provides a range of research and market intelligence services in Ireland and
Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members
in Ireland, delivering robust research insights. The survey questions were
included in the Nationally Representative iReach Consumer Decisions Omnibus run
between the 24th-31th October and has a 3% Confidence Interval and 95%
Confidence Level.
Questions
asked of participants:
Do you have a
smartphone and or tablet?
Do you use Apps that
concern your health / body / fitness / diet?
What kind of fitness /
health Apps do you use?
Do you think that any
of these Apps help you to improve your health / fitness / eating behaviour
etc.?
How much money do you
spend on Apps every month?
In general, do you
have any concerns about Apps?
What concern(s) do you
have?
What were your favourite
free (Non-Games) Smart Device Apps for 2019?
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO.
Dublin, IRELAND.
No comments:
Post a Comment