Valentine's Day 💘😍👫

iReach Insights Press Release   

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• Although 71% of us don’t like Valentine's Day 61% of us in a relationship will still celebrate it.
• 61% of adults in Ireland will celebrate Valentine’s Day.
• 58% of men and 46% of women living in Ireland will buy a present for their partner.
• Top gifts include: Card (52%), Chocolates (34%), Flowers (33%), Aftershave / Perfume (14%) and Wine / Champagne (9%).
• 64% say that spending too much time on the phone during a dinner date is the worst nightmare.
• Liam Neeson (23%) and Amy Huberman (22%) are the favourites for celebrity Valentine’s Dates.
• Brian O’Driscoll and Amy Huberman (27%) are Ireland’s favourite celebrity couple, followed by Michael D and Sabine Higgins (17%) and Daniel and Majella O’Donnell (11%).

29% of people in Ireland state they are a fan of Valentine’s Day and 71% aren’t. The number of people that is a fan of Valentine’s day has increased in the year 2018 (last year – 26% of people were fans of V day).

The TOP 3 reasons for people that are fans of Valentines day::

1. Good reminder to appreciate your relationship (58%)

2. Nice day to think about your partner (56%)

3. It celebrates love (50%). 

Here are the TOP 3 reasons for people not to be a fan: 

1. Too commercialised (79%)

2. Everything is overpriced (45%)

3. Not special (31%)

Although 71% of us don’t like Valentine's Day 61% of us in a relationship will still celebrate it. Of those of us who are not in a relationship, one in five (20%) will celebrate Valentine’s anyways. This figure has almost doubled since last year with only 11% of singletons celebrating it last year.

60% of people will celebrate Valentine’s day with dinner, 24% will stay in and watch a movie and 17% will order takeaway. Just half (52%) of people in Ireland are going to buy something for their partner (More males – 58% than females – 46%). Top gifts include: Card (52%), Chocolates (34%), Flowers (33%), Aftershave / Perfume (14%) and Wine / Champagne (9%).

Unlucky for some – 13% of adults in Ireland have forgotten about Valentines Day when they were in a relationship. We also wanted to find out what people think are the most annoying habits when out on a dinner date. Top most annoying habits are; 

1. Being on the phone (64%) 

2. Being Rude to waiting staff (60%) 

3. Talking about their ex (57%)

4. Bad manners (54%)

5. Forgetting their name (39%)

People identified their perfect Valentines dates:

Amongst the men the TOP 3 are 

1. Liam Neeson (23%), 

2. Jamie Dornan (22%)

3. Colin Farrell (12%). 

Amongst the women, the TOP 3 are 

1. Amy Huberman (22%)

2. Saoirse Ronan (19%)

3. Laura Whitmore (19%). 

Who tops the leader board for the favourite celebrity couple? Brian O’Driscoll and Amy Huberman (27%) do, closely followed by Michael D and Sabine Higgins (17%) and thirdly Daniel and Majella O’Donnell (11%).

For more information on these research findings please feel free to call iReach on 01-2143740 or email to oisin.byrne@ireachhq.com

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