Only 29% would accept an all-expenses paid trip to the USA for the World Cup, significantly lower than Mexico or Canada.

 

 

• If given the chance for an all-expenses paid trip to the USA for the World Cup, just 29% would go. 40% would go to Mexico, and 71% would go to Canada.

 

 

• Almost 4 years on, more than 2 in 3 (70%) say their perception of the World Cup is negatively impacted by the treatment of migrant workers in Qatar.

 

o   This is highest for adults aged 18-34 with 72% saying this has negatively impacted their perception of the World Cup.

 

·       16% say they would’ve travelled to the World Cup had their favoured team qualified.

 

o   Almost 1 in 4 (23%) Males say they would’ve travelled.

 

• Cost of tickets (37%) is the biggest deterrent for those who didn’t want to go.

 

• Additionally, 1 in 3 (33%) say they wouldn’t have gone because they wouldn’t want to travel to the USA.

 

• Almost 3 in 4 (74%) view the World Cup more negatively due to its association with Donald Trump.
• This is highest in 25-34 year olds at 81%.

 

• 7 in 10 (70%) view the World Cup more negatively due to the ‘Peace prize’ given to Donald Trump by Gianni Infantino.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 19^th and 26^th of May and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Which of the following best describes your holiday plans for Summer 2026?

Q2. Compared to last summer, are you more or less likely to choose a holiday in Ireland instead of travelling abroad?

Q3. Which factors are having the biggest impact on your holiday decisions this year?

Q4. Has concern about global conflicts or international instability changed where you are willing to travel this summer?

Q5. When do you typically book your main summer holiday?

Q6. What did you spend on Summer Holidays last year, and what do you plan to spend on Summer Holidays this year?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364