2 in 3 (67%) adults in Ireland think that the Black Friday and Cyber Monday sales are overrated with a fall in expected spend in 2025 of €38million compared to 2024.

 

·       Over half (56%) of adults think there are better deals to be found in the January sales compared to Black Friday sales.

 

o   This is highest for Gen Z (aged 18-24) with 62% thinking the January sales have better deals.

 

iReach insights ran a Nationwide Survey in October on plans to shop during this year’s upcoming Black Friday/Cyber Monday, which obtained 1,000 responses on a Nationally Representative basis.  Commenting on the findings, Oisin Byrne (iReach Research Director) stated “Post Christmas Sales remain the most popular ‘bargain’ opportunity amongst consumers in Ireland. For many Black Friday/Cyber Monday is a, important shopping bargain opportunity for Christmas gifting as well as looking for opportunities for a better deal on planned purchases before the Christmas holidays.”

 

·       45% of adults say they would have probably bought the particular goods anyway, without the Black Friday/ Cyber Monday discounts. This is highest for Millennials (aged 25-34) with 61% saying they would have bought the goods anyway.

 

 

·       1 in 2 adults (51%) think Black Friday/ Cyber Monday is important to their Christmas shopping and gifting plans with 13% of these saying it’s very important. 76% of Millennials (aged 25-34) feel it’s important to them with 21% of these thinking it’s very important.

 

·       36% of adults think that retailers who do Black Friday/ Cyber Monday promotions may be a bit desperate for business. 47% of Millennials agree that these businesses may be desperate for business.

 

·       64% of adults plan on buying from stores and online, with spend down €36 million from 2024 to €422m. The average spend per person is down to €170 compared to €190 in 2024.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23^rd and 30^th of October and has a 3% Confidence Interval and 95% Confidence Level.

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364