Adults in Ireland plan to spend €61 million on Halloween this year, down €11.5 million from last year.

 

72% of adults will spend money on Halloween sweets, decorations, costumes, etc. which is down 6% from last year.

 

 

·       The majority of adults (80%) feel that retailers should reduce single-use plastic packaging for Halloween products.

 

o   This is highest for adults aged 25-34 with 90% agreeing retailers should switch to single-use plastic.

 

 

·       3 in 4 adults (76%) think that local councils should do more to provide safe, family-friendly Halloween events.

 

·       Nearly half (49%) of adults are worried about fireworks, bonfires, and safety on Halloween night with 19% very worried.

 

o   Highest for adults aged 25-34 with 64% worried and 39% of these very worried.

 

·       2 in 3 (66%) of adults feel that social media has changed the way people celebrate Halloween such as sharing their costumes and themed parties.

 

o   This is highest for adults aged 25-34 with 76% feeling it has changed.

 

·       1 in 3 adults (33%) plan to decorate their house this year for Halloween.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 17^th and 24^th of September and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

 

Q1. How much do you plan to spend on Halloween this year?

Q2. Are rising costs changing how you celebrate Halloween?

Q3. Will you decorate your house this year for Halloween?

Q4. Should local councils do more to provide safe, family-friendly Halloween events?

Q5. How worried are you about fireworks, bonfires, and safety on Halloween night?

Q6. Has social media changed the way people celebrate Halloween (e.g., sharing costumes, themed parties)?

Q7. Should retailers reduce single-use plastic packaging for Halloween products?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364