67% feel that
Black Friday is just a gimmick designed to boost sales for things people don’t
need but 45% are planning on buying anything this year during Black Friday or
iReach has surveyed adults in Ireland on their awareness of Black Friday
and their opinions on the holiday. The nationwide survey ran between 5th
of November and 12th of November and received over 1,000 responses
from adults on a nationally representative basis by Age, Gender and Region.
·More people are planning on buying in store or online this year (45%) on
Black Friday compared to the 38% who bought things in store or online last year
·Over half (59%) of all adults don’t think Black Friday is an important
day and only 27% think it’s important day for shopping.
·However, 22% are planning on buying their Christmas gifts during Black
Friday and 19% are buying their gifts during Black Friday and Cyber Monday this
·67% agree that Black Friday is just a gimmick designed to boost sales
for things people don’t need.
provides a range of research and market intelligence services in Ireland and
Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members
in Ireland, delivering robust research insights. The survey questions were
included in the Nationally Representative iReach Consumer Decisions Omnibus run
between the 5th and the 12th of November 2020 and has a
2.5% Confidence Interval and 95% Confidence Level.