iReach Insights Press Release
28th August 2019
The most common Irish tropes listed by Irish adults were: 1. Guinness/Whiskey (84%), 2. St. Patricks Day (75%) and 3. Leprechauns (64%)
The most agreed upon stereotypes were that Irish people are very friendly (85%) and funny (71%)
64% of people said a majority of stereotypes about Irish people have some truth to them
The Rose of Tralee winner was announced last night as the Limerick Rose. The Rose of Tralee promotes all things stereotypically Irish and with this in mind, iReach Insights conducted a nationally representative survey of 1,001 Irish adults’ opinions on Irish stereotypes and do these stereotypes have a positive impact on Ireland?
The most common Irish tropes listed by Irish adults were: 1. Guinness/Whiskey (84%), 2. St. Patricks Day (75%) and 3. Leprechauns (64%).
The stereotypes that were most well known were: 1. Irish people are very friendly (94%), 2. St. Patrick’s Day is crazy in Ireland (85%), and 3. The Irish are lucky (81%).
Of the stereotypes given, 85% agreed that Irish people were very friendly, while 71% agreed that Irish people are very funny. 2 in 3 (68%) adults agreed that Irish people swear a lot.
Some stereotypes were less agreed on, as only 15% agreed that everyone in Ireland is extremely Catholic.
There were also a few stereotypes that divided people almost evenly down the middle. 46% agreed that everyone in Ireland knows each other, 46% agreed that the Irish are lucky, and 49% agreed that Ireland is covered in green rolling hills and cobblestone walls.
2 in 3 adults (68%) believe stereotypes of Irish people can be good for tourism. 64% of people said that a majority of Irish stereotypes about Irish people have some truth to them, but 59% say that a majority of stereotypes are no longer entirely accurate. 56% of adults believe that Irish people are unique from each other, but 39% still agreed that Irish people can be very similar.
iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 20th-27th of June and has a 3% Confidence Interval and 95% Confidence Level.
Questions asked of participants:
What do you think people typically think of when they think of Ireland?
Which of the following Irish stereotypes are you familiar with?
Which of the following Irish stereotypes do you agree with?
Please state how much you agree or disagree with the following statements.
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
T: 01-214 3740 or email: