iReach Insights Press Release
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18th June 2019
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Two out of three adults believe there should be
legislation on e-scooters in Ireland.
56% believe e-scooter riders should be required to have a license.
18-34 year olds are 13%
more likely to consider buying an e-scooter than people over the age of 55.
The top three reasons for
buying an e-scooter were: 1. Transportation (81%), 2. Climate protection (31%),
and 3. Healthy lifestyle (29%).
The top three reasons
against buying an e-scooter were: 1. Lack of safety on roads (38%), 2. Don’t
like scooters in general (29%), and 3. Wouldn’t enjoy driving a scooter (26%).
Recent debates in Irish news have focused on e-scooters, particularly in
reference to the legal status surrounding their regulation, legislation on
safety and licensing, and usage in public spaces. With this in mind, iReach
Insights conducted a nationally representative survey of opinions on e-scooters
and e-scooter legislation on 1,001 adults in Ireland.
Two out of three adults (66%) agree that there should be legislation on
e-scooters, while 56% believe that riders of e-scooters should be required to
have a license. 65% of adults think e-scooters should be banned on
footpaths.
Only 2% of adults own e-scooters, with the three top types of e-scooters
being: 1. Two-wheeled Electric Scooter (25%), 2. Hoverboard (22%), and 3. Self-balancing
Personal Transporter (e.g. Segway) (22%). 79% of e-scooter owners say their
e-scooter’s primary purpose is as a hobby or pastime.
34% of 18-34 year old’s would consider buying an e-scooter, compared to
only 21% of those aged 55+. The top three reasons for
buying an e-scooter were: 1. Transportation (81%), 2. Climate protection (31%),
and 3. Healthy lifestyle (29%). In contrast, the top
three reasons against buying an e-scooter were: 1. Lack of safety on roads
(38%), 2. Don’t like scooters in general (29%), and 3. Wouldn’t enjoy driving a
scooter (26%).
About iReach Insights
iReach Insights
provides a range of research and market intelligence services in Ireland and
Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members
in Ireland, delivering robust research insights. The survey questions were
included in the Nationally Representative iReach Consumer Decisions Omnibus run
between the 6th-13th June and has a 3% Confidence Interval and 95%
Confidence Level.
Questions
asked of participants:
Do you own an e-scooter?
What kind of e-scooter is it?
What purpose (type of usage) does the e-scooter fulfill
for you?
Would you ever consider buying one?
Why would you like to buy one?
Why wouldn’t you like to buy one?
Please state how much you agree or disagree with
the following statements.
iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO.
Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: PR@ireachhq.com
T: 01-214 3740 or email: PR@ireachhq.com
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