Wednesday, 16 January 2019

As Facebook faces more questions over the security of user data, 44% of young adults feel overwhelmed by social media

Reach Insights Press Release

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16th January 2019
As Facebook faces more questions over the security of user data, 44% of young adults feel overwhelmed by social media

Almost one in two people delete or restrict social media posts that could negatively impact them later

42% hide posts from family members


The rise of social media has ensured that we are more connected than at any time in history. Yet, in the aftermath of new revelations in late 2018 about Facebook’s malpractice in sharing user details with other tech firms without their consent, it is fair to say that public confidence in the security of their data with major social media networks is ambiguous at best.

A recently conducted nationally representative survey of 1001 people carried out by iReach demonstrates the pressures felt by young Irish adults as a result of their usage such social media platforms.

In Ireland, 79% of the total population are social media users, with usage of those aged between 18-34 far higher at 87%. Nearly half of young Irish adults say social media is the first thing that they check in the morning, whilst 44% are overwhelmed by the drama of social media.

Similarly, 44% of young people (18-34 year olds) feel under pressure to post content that makes them look good to others and get a lot of comments and likes.

Almost one in two people delete or restrict social media posts that could negatively impact them later, with 42% of 18-34-year olds hiding content from family members.

Somebody creating too much drama (50%) is the top cited reason for unfollowing a person on social media, followed by bullying of other users (41%) and posting too regularly (36%) as the most common gripes.

Special occasions (53%) along with family and friends (41% and 38%) are the most commonly posted about topics on social media, with the main reasons for using social media keeping in touch with friends and family (78%), staying up to date (59%) and getting news (58%).


About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 6th December and the 13th December and has a 3% Confidence Interval and 95% Confidence Level.


iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.
iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email:
PR@ireachhq.com

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