😎☀️ 68% of adults think sunbeds should be illegal in Ireland. 🤔

iReach Insights Press Release

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• 15% of adults in Ireland think it is worth getting sunburnt in order to get a tan afterwards.
• 38% of adults state to intentionally expose their skin in the sun in order to get a tan.
• 20% of people in Ireland have used sunbeds, even though 97% state to be aware of the dangers that are associated with sunbeds.
• Only 30% of people living in Ireland have ever got any moles or dark freckles checked by a doctor.

Since the temperatures are rising in Ireland, everybody should be thinking about skin protection, so people can sunbath and not burn. iReach Insights conducted a nationally representative survey and 1,000 adults were asked about sun protection, sun cream and sunbeds.

71% of adults living in Ireland state that they get sunburnt easily and 18%have already got sunburnt this year. Interestingly, more women (76%) state to get easily sunburnt than men (66%). This might explain the results, that 50% of women versus 40% of men try to avoid the sun for the health of their skin.

Nevertheless, 38% of adults state to intentionally expose their skin in the sun in order to get a tan. 15% think it is worth getting sunburnt in order to get a tan afterwards. In this case, more men (20%) than women (11%) agree.

Furthermore, 20% of the adult population has used sunbeds, even so that 97% of adults state to be aware of the dangers that are associated with sunbeds. Only 38% of those who use sunbeds are using any kind of skin protection (e.g. sun cream) while they are on a sunbed.
Again, more women (29%) than men (10%) have used sunbeds.

The majority of adults in Ireland (68%) think sunbeds should be illegal. Although more females are sun bed users, more women (73%) agree to this than men (63%).

16% of adults in Ireland have at least one family member which has or had skin cancer. But only 30% of people living in Ireland have ever got any moles or dark freckles check by a doctor and a quarter of all adults (25%) state to not be aware of the dangers associated with the sun.

Fortunately, in general the majority (88%) use sun cream and more than the half (52%) state to always wear sun cream when out in the sunshine.

In a nutshell, the majority of adults living Ireland (83%) think that sunshine brings more benefits to the body than harm – so let the sun shine a bit longer in Ireland.

For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

iReach Insights

iReach is an Independent Market Research Company based in Dublin, Blackrock. Using qualitative and quantitative Research to help you understand your costumers.