Tuesday, 9 January 2018

New Year🎇🎉

iReach Insights Press Release   
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  • 60% of people in Ireland plan to eat healthier after Christmas.
  • Half (50%) of women are on a diet in January 2018.
  • 47% of people feel deflated and low when they returned to work in January.
  • 60% of this 47% see the end of the fun and festivities as the reason they get the Winter Blues after the Christmas break.

Christmas and New Year seems like a distant memory at this point, although most of us have only been back to work one week! iReach Insights conducted nationally representative survey on over 1,000 adults in Ireland who were asked about New Year’s resolutions and feelings about going back to work in January!  
The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 14th December and the 18st December and has a 3% Confidence Interval and 95% Confidence Level.

After Christmas, almost half of all adults in Ireland (47%) felt deflated and low when they returned to work in January. This affects more females than males with 44% of men quoting that they feel this way after holidays, whereas 51% of the female respondents do. Surprisingly only 27% of the 55+ age group claim they will feel deflated and low.

Of those who feel deflated and low when they return to work in January, the majority (60%) of all adult’s state that the feeling of getting into a slump after the fun and festivities have ended being the reason. Lack of bright light available naturally due to shorter winter days is another reason for having the Winter Blues after the Christmas Break. 

Christmas time can be an expensive time for some adults in Ireland and 30% of adults cite having unpaid credit card bills for Christmas expenses another reason for the Winter blues. Interestingly, it seems the older you are the more likely are to be affected – affects 21% of 18-34 years old, 35% of 35—54 years and 38% of those over the age of 55.

How did people in Ireland celebrate New Year’s? It’s no wonder that more than half (53%) of our respondents planned to stay in and stay up for the countdown and a further 14% stayed in and didn’t ring in the new year. Even the younger adults (18-34) barely want to celebrate in town for a night out (22%) or at a party (15%).

New Year – New you? Not if it concerns the Irish. In fact, only 26% of Irish adults made a New Year’s resolution this year. However, over a third (39%) are dieting this January. A lot more females are dieting than males. Every second women started a new diet in 2018, just 28% of men have. Like every year, it is not a surprise that the majority (60%) of adults in Ireland state to try to eat healthier after Christmas time.

 What about you? Share and comment!

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