Adults in Ireland will spend €297 million on Mother’s Day gifts this year.

 

 

·      48% of adults with mothers in Ireland will be buying a present for their mother this Mother’s Day.

 

o   Of those who will buy a gift the average amount adults will spend is €125. Adults who have a positive relationship with their mother plan to spend €150.

 

 

·       70% of adults would describe their relationship with their Mother as positive with 39% of these saying it’s very positive.

 

 

·       Of those buying a gift, 42% plan to buy flowers, 27% will buy a gift-card for a self-care experience, and 27% will bring her out for a meal.

 

 

·       Over half (55%) of adults feel the role of mothers has become much more demanding compared to the past 20-30 years, with 24% of these feeling it’s much more demanding.

 

 

·       When purchasing a gift for their Mother, 40% are influenced most by tradition, 36% are influenced by her hobbies, and 34% are influenced by budget.

 

 

·       1 in 3 adults (37%) say time together matters most to them on Mother’s Day, followed by thoughtfulness (31%), and then being left in peace (13%).

 

 

·       35% of adults say they never forget Mother’s Day and don’t need to be reminded, 33% say retail advertising reminds them, and 24% are reminded on social media.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 18^th and 25^th of February and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Will you be buying a present for your mother this Mother’s Day?

Q2. What will you get for her?

Q3. How much are you expecting to spend?

Q4. What influences your gift choice the most?

Q5. Who reminds you that it’s Mother’s Day?

Q6. What matters most to your mother on Mother’s Day?

Q7. How would you describe your relationship with your mother?

Q8. Which best describes how the role of mothers has changed over the past 20–30 years?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

71% of adults believe that the Re-Turn scheme has been a success since it was introduced in Ireland.

 

2 years after the Re-Turn Scheme was introduced in Ireland, iReach asked adults in Ireland their thoughts on the success and barriers of the Deposit Return Scheme.

 

·       1 in 4 adults (25%) use the machines in shops or supermarkets much more than they did at the start and 14% use them a bit more than they did at the start.

 

o   This is highest for adults aged 25-34 with 30% using the machines much more than they did at the start.

 

·       13% of adults have used the machines less or stopped using them. 25% of adults aged 18-24 have used them less or stopped using them.

 

 

·       Of those who have used the machines less or stopped all together, 41% did so as the amount of money refunded doesn’t make it worthwhile.

 

o   36% think that having to put items in one-by-one isn’t worth it, 33% think the locations of machines aren’t convenient, and 32% think the machines are faulty.

 

·       2 in 3 adults (66%) think the machines have had a positive impact on the environment with 26% of these strongly agreeing.

o   This is highest for adults aged 25-34 with 83% thinking they have a positive impact.

 

·       58% of adults think Irish town and cities are now cleaner because people collect bottles or cans for the rewards with 21% strongly agreeing.

 

·       48% of adults think the deposit return scheme was and is just another way for the government to make money off the Irish population with 24% feeling this strongly.

 

·       17% of adults say they have gone back to putting bottles or cans in the green bin due to the hassle of using the machines. This is highest for 33% of adults aged 18-24.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 12^th to the 19^th of February and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. It’s now been over 2 years since the Re-turn scheme was introduced here. Do you think it’s been a success?

Q2. Do you use the Re-turn machines in shops/supermarkets more or less than you used to?

Q3. Why have you used them less, or have stopped using them?

Q4. To what extent do you agree with the following statements in relation to the introduction and use of these Re-turn machines?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

 

The majority of adults in Ireland (84%) believe climate change is a contributing to flooding in Ireland.

 

·       1 in 3 adults (34%) have been personally affected or someone close to them have been affected by flooding in Ireland.

o   This is highest for adults in Munster with 45% being personally affected or someone close to them have been affected by flooding.

 

·       78% of adults feel Ireland is not doing enough to prepare for future flooding. This is highest for adults aged 55+ with 86% feeling Ireland is not doing enough.

 

·       Nearly half (45%) of adults think the National government should be most responsible for reducing flooding, 31% think local authorities should be most responsible, and 21% think everyone shares responsibility.

 

 

·       2 in 3 adults (67%) are concerned about flooding affecting their area in the future with 23% of these very concerned.

 

o   This is highest for adults in Munster with 71% concerned about flooding in the future.

 

·       75% have experienced or soon road closures or travel disruption due to flooding, 58% have seen damage to homes or property, and 46% have experienced emotional stress or anxiety.

 

·       79% of adults think improved drainage systems should be prioritised to reduce flooding risks, 74% think there should be better flood defences, and 66% think there should be restrictions on building in flood-prone areas.

 

·       69% of adults think that recent flooding has made them more concerned about climate change with 32% feeling much more concerned.

 

·       59% of adults think poor drainage or flood defences poor drainage or flood defences cause flooding in Ireland, 35% think it’s down to climate change, and 30% it’s due to heavy rainfall patterns.

 

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 29^th of January and 6^th of February and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Have you or someone close to you been personally affected by flooding in Ireland?

Q2. Which of the following impacts have you experienced or seen due to flooding?

Q3. To what extent do you believe climate change is contributing to flooding in Ireland?

Q4. What do you think are the main causes of flooding in Ireland?

Q5. Who do you think should be most responsible for reducing flood risk in Ireland?

Q6. How concerned are you about flooding affecting your area in the future?

Q7. Do you feel Ireland is doing enough to prepare for future flooding?

Q8. Which actions do you think should be prioritised to reduce flooding risk?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364

 

1.8 million households in Ireland plan to spend this Christmas season with total spend projected to be €1.67 billion.

 

 

·       The majority of adults in Ireland (92%) plan on buying gifts this Christmas with the average amount adults plan to spend on Christmas gifts and presents is €555.

o   There is a fall in expected spend in 2025 from €597 last year.

 

·       30% of respondents start or plan to start buying gifts for different people mainly in December (down 6% from 2024), 23% start 2-3 months before, and 11% start and plan throughout the year.

 

·       Adults in Ireland will spend on average €204 on food for Christmas at home, this is an increase from €193 in 2024.

 

 

·       Adults plan to spend €103 on drink for Christmas at home, this is also an increase from €100 in 2024.

 

 

·       More than 1 in 3 adults (37%) say their budget for Christmas shopping is greater than what they spent last year.

 

 

·       Of those who shop early 57% do so to spread costs throughout the year and 55% shop early to save stress. However, 17% of adults always leave their shopping until the last minute.

 

 

·       Nearly half (48%, up 3% from 2024) of adults do the majority of shopping an even mix of online and in-store. 31% shop mainly in-store and 21% shop mainly online

 

·       18% of adults tend to use credit (loans or credit cards) for Christmas shopping. This is highest for adults aged 35-44 with 29% tending to use credit for shopping.

 

For more statistics you can visit us at our blog: https://ireachhq.com/blog

 

About iReach Insights

iReach Insights provides a range of research and market intelligence services in Ireland and Europe. iReach has built a Consumer Decisions Research Panel of 40,000 members in Ireland, delivering robust research insights. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 13^th and 20^th of November and has a 3% Confidence Interval and 95% Confidence Level.

 

Questions asked of adults nationwide:

Q1. Do you have a set budget for Christmas spending this year?

Q2. Is this budget likely to be greater or less than what you spent last year?

Q3. How much approximately do you plan to spend on:

Q4. Are you planning on buying gifts this Christmas?

Q5. When did you start, or plan to buy gifts for different people, children, partner, parents for Christmas?

Q6. Do you shop early to:

Q7. Is the majority of your spending done…

Q8. Do you tend to use credit (loans or credit card) for Christmas Shopping?

 

iReach Insights Limited – Temple Hall, Temple Road, Blackrock, CO. Dublin, IRELAND.

iReach Managing Director: Oisin Byrne
T: 01-214 3740 or email: oisin.byrne@ireachhq.com or phone 086 8506364